.

Friday, May 31, 2019

Mr. Duffy :: essays research papers

In life sentence people are be but by choice, no matter if it was flat break what the wanted or alone due to some kind of forced circumstance that grew out of a previous choice they made, but when it comes down to it aloneness is never truly desired. In the short stories A Painful Case and Eveline we see examples of each case of loneliness. In A Painful Case Mr. Duffy for the about part of his life chooses to be alone. In Eveline, Eveline seems to be lonely because shes unable to leave her duties to her family. In both stories the main characters display their desire to hurt someone near but when theyre finally given the chance its inevitably interpreted away from them, and then theyre driven rearwards into the entrapment of loneliness.Throughout Mr. Duffys life he has never found a satisfactory choice with anything, which explains why he sticks to a simple, plain, and routine life. He in addition never gave much thought to his own feelings or wrote them down most likely to assert his purpose of being alone, so he wouldnt scratching to rethink his decisions. But when he met Mrs. Sinico, theyre intimate discussions slowly led him into breaking down that palisade that kept out all people from acquiring close to him. He was starting to unconsciously enjoy the company of an intimate friendship, but he couldnt let it last for long so he pushed her away. For the longest time he didnt realize that he missed that company until he was aware of her suicide. As he walked around the city auditory modality for her voice to come and comfort him in his moment of shame and sorrow he finally mum for the first time in his life that he didnt want to be alone.Eveline has always felt lonely ever since her mothers wipeout but especially now when there is nothing more she can do with her life but find someone to take her away and whap her. Evelines desire for a better life seems like it may come true when she meets Frank who she thinks will take her away to Buenos A ires. When her chance comes on for her to leave with Frank she too pushes her chance away. She thinks that she no longer deserves a better life other than fulfilling her duties to her family and chooses to be alone for eternity.Mr. Duffy essays research papers In life people are be alone by choice, no matter if it was flat out what the wanted or alone due to some kind of forced circumstance that grew out of a previous choice they made, but when it comes down to it loneliness is never truly desired. In the short stories A Painful Case and Eveline we see examples of each type of loneliness. In A Painful Case Mr. Duffy for the most part of his life chooses to be alone. In Eveline, Eveline seems to be lonely because shes unable to leave her duties to her family. In both stories the main characters display their desire to have someone near but when theyre finally given the chance its inevitably taken away from them, and then theyre driven back into the entrapment of loneliness.Throug hout Mr. Duffys life he has never found a satisfactory choice with anything, which explains why he sticks to a simple, plain, and routine life. He also never gave much thought to his own feelings or wrote them down most likely to assert his decision of being alone, so he wouldnt start to rethink his decisions. But when he met Mrs. Sinico, theyre intimate discussions slowly led him into breaking down that wall that kept out all people from getting close to him. He was starting to unconsciously enjoy the company of an intimate friendship, but he couldnt let it last for long so he pushed her away. For the longest time he didnt realize that he missed that company until he was informed of her suicide. As he walked around the city listening for her voice to come and comfort him in his moment of shame and sorrow he finally understood for the first time in his life that he didnt want to be alone.Eveline has always felt lonely ever since her mothers death but especially now when there is not hing more she can do with her life but find someone to take her away and love her. Evelines desire for a better life seems like it may come true when she meets Frank who she thinks will take her away to Buenos Aires. When her chance comes along for her to leave with Frank she too pushes her chance away. She thinks that she no longer deserves a better life other than fulfilling her duties to her family and chooses to be alone for eternity.

Thursday, May 30, 2019

Evening With A Pagan :: essays research papers

An Evening with the PagansA brief history of paganismOver 25,000 years ago, our ancestors crosswise the continentpracticed an ancient form of religion know as paganism. During theNeolithic and Paleolithic time era, our ancestors were in awe of thegreat manifestations of nature. Due to wish of scientific thought, theywere riddled with ignorance and superstition. Everything had a supernaturalexplanation.They associated each naturalistic phenomena with a typeof god, inscribing inanimate objects with life -like characteristics .This practice is referred to as animism. Every element ,be it smash ,rain orthe sun ,was thought to be a god (or goddess) within it.Eventually their gods became an object of worship known as polytheism.Eventually many forms of polytheism evolved to what is known as paganism. new(a) PaganismNow defined as The worship of a god or goddess whose rootsare in pre-Christian Western Europe. Modern paganism is alive and well today. It consists of many sub-divisions .The se include Wicca ,druidismSanteria and many others. Wicca focuses on the worship of a god and goddess .In Wicca ,there is a plethora of pantheon of deities that onecan cull from including Greek, Norse ,roman etc......Focusing on a Greek Wiccan tradition ,this will be describing the pagan festival of Hectare.The Festival of HecateThe festival of Hecate is celebrated between the tertiary and 4thSaturday of August. (which ever is closest to the new moon)It is in honor of the Greek goddess Hecate. She was first worshippedin ancient Greece -called the triple goddess of magic. She is oftenrepresented in triple form maiden (youth) ,mother (fertility)and crone (the wise woman). In ancient Rome ,she was known as trevia ,the cross road with three paths.Hecate is symbolized by the phases of the moon. separately attribute correlates with a particular phase of the moon.The waxing moon (maiden),the full moon (mother) and the new moon( crone).The CeremonyUpon arrival at the festival in Georgeto wn Delaware,everyone gathers for the lecture. This is to inculcate the newcomersas to what the ceremony entails. The ceremony is always rehearsedbefore it is performed. After the lecture ,there is a large potluck feast to keep everyone energized for the evenings festivities.The processionalWhen the sun sets, the processional begins. With everyonein their appropriate magical attire,(consisting of a robe and jewelry)everyone lines up proceeds with the first phase.This is called consecration- each person is consecrated . This is doneby covering the body in incense smoke and sprinkling of water.This is a purification process that cleanses the body of negative

Wednesday, May 29, 2019

Biotrim: True Weight Loss or Scam? Essay -- Argumentative Persuasive P

Biotrim True Weight Loss or Scam? In todays society, everybody wants a quick fix to all of their cosmetic problems. Whether we want better faces, better bodies, whatever, we want it now and we surely do not want to work for results. Due to this incredible demand for immediate self-improvement, the saddle loss market has turned into a multi-billion dollar industry preying on people who argon uniformed about weight loss and the bodys capabilities. Many growths and programs much(prenominal) as Jenny Craig, Weight Watchers, and the like are useful to many people and teach them how to maintain their entire lives in addition to their weight. Unfortunately, there are also products on the market today that offer false claims about individuals ability to lose weight. One such product, the topic of this investigation, is called Biotrim. In the following paragraphs, we go out look into its claims for weight loss and nurse an educated conclusion about the possibility of success by utilise this product. Before ever find outing the advert I found for Biotrim, I took a look at the pictures of satisfied Biotrim customers. Here, I saw photographs of people who were overweight and looking unhappy before using the product, and then photographs of those very same people slim and happy after their success with weight loss by using Biotrim. There are gnomish captions of personal letters from these people singing the praises of their incredible results and how they were happier, better adjusted human beings based on their appearance. This underlying claim that losing weight will make you a better person is just one of the many ways these companies target people who are insecure and uninformed. Reading on in the advertisement, this product promises not onl... ... bottom of the advertisement that the results shown are atypical. Also, the cost to the company to make the product is substantially less than the $23.95 that it costs the consumer to buy it, so even if half of the customers ask for a refund, the producers of Biotrim still make money. Well, I hope that this investigation into the weight loss claims of the Biotrim product had been informative. If nothing else, I hope that you will read claims very carefully in the future, and keep in mind that many products that promise quick results with no effort on your part are on the market simply to take advantage of people that should know better but just do not take the time to investigate the claims. memorise care in buying these products, because most of them will not deliver. Beware of scam artists, they will prey on your desire for a better you. Dont devour your money.

The Works of T.S. Eliot and Yulisa Amadu Maddy :: T.S. Eliot Essays

Love of Life and Fear of conclusion in the Works of T.S. Eliot and Yulisa Amadu MaddyBoth T.S. Eliot and Yulisa Amadu Maddy hold up experienced difficulty and hardship in manner. Eliot lived through two world wars and Maddy struggled with oppression and poverty growing up in his homeland of Sierra Leone. These animation experiences be reflected in their writing. Both of these writers present the reviewer with the concept of human mortality in such a way that not only is the affright of remnant prevalent in their work, but also the love of purport.Mortal loss was more than just a threat at the time T.S. Eliot wrote The suck Land. Written in the years following the Great state of war, today known as World War I, the destruction and the loss of human life was a very real concept for T.S. Eliot and the rest of the world. When people were shown just how impermanent human life was, they located a higher value on living. As transient examples, Eliot cites great and powerful citi es of the past such as Jerusalem, Athens, and Alexandria to exemplify the impermanent nature of life. In the same way that a someone will eventually die, Eliot says that all great cities will crumble. This mentality suggests that death is an all-powerful force that cannot be break loose by anyone or anything. When this life lesson is accepted, the lecturers are left feeling helpless to control their own paths of life. The fragmented style in which the poem is written leaves the reader feeling lost and vulnerable. The poem leaps from prospect to scene and even from language to language. Although the actual subject matter of the scenes is unrelated, the same themes appear throughout the poem. Depressing themes such as life without love, instability in life, and the premature end of life are presented to the reader in a way showing how each of the aspects of life, though difficult to accept, are necessary for life to exist. The main theme presented in Eliots poem shows that death i s a part of life. Eliot points out that until death occurs, spiritual rebirth and transformation cannot take place. The concept that death is a necessity is a very difficult concept to accept, leaving the reader disillusioned. The fragmented and disillusioned feelings the reader receives from reading The Waste Land mimics the emotions matt-up by the world after the war.The recurring sensory images that Eliot uses appeal to the readers fear of the loss The Works of T.S. Eliot and Yulisa Amadu Maddy T.S. Eliot EssaysLove of Life and Fear of Death in the Works of T.S. Eliot and Yulisa Amadu MaddyBoth T.S. Eliot and Yulisa Amadu Maddy have experienced difficulty and hardship in life. Eliot lived through two world wars and Maddy struggled with oppression and poverty growing up in his homeland of Sierra Leone. These life experiences are reflected in their writing. Both of these writers present the reader with the concept of human mortality in such a way that not only is the fear of dea th prevalent in their work, but also the love of life.Mortal loss was more than just a threat at the time T.S. Eliot wrote The Waste Land. Written in the years following the Great War, today known as World War I, the destruction and the loss of human life was a very real concept for T.S. Eliot and the rest of the world. When people were shown just how impermanent human life was, they placed a higher value on living. As transient examples, Eliot cites great and powerful cities of the past such as Jerusalem, Athens, and Alexandria to exemplify the impermanent nature of life. In the same way that a person will eventually die, Eliot says that all great cities will crumble. This mentality suggests that death is an all-powerful force that cannot be escaped by anyone or anything. When this life lesson is accepted, the readers are left feeling helpless to control their own paths of life. The fragmented style in which the poem is written leaves the reader feeling lost and vulnerable. The poe m leaps from scene to scene and even from language to language. Although the actual subject matter of the scenes is unrelated, the same themes appear throughout the poem. Depressing themes such as life without love, instability in life, and the premature end of life are presented to the reader in a way showing how each of the aspects of life, though difficult to accept, are necessary for life to exist. The main theme presented in Eliots poem shows that death is a part of life. Eliot points out that until death occurs, rebirth and transformation cannot take place. The concept that death is a necessity is a very difficult concept to accept, leaving the reader disillusioned. The fragmented and disillusioned feelings the reader receives from reading The Waste Land mimics the emotions felt by the world after the war.The recurring sensory images that Eliot uses appeal to the readers fear of the loss

Tuesday, May 28, 2019

The Surprising Moby Dick :: Moby Dick Essays

The Surprising Moby Dick Moby Dick was not the novel I expected. I was under the impression that it would be about seafaring and the whale Moby Dick. Instead, Moby Dick is a story about Captain Ahabs obsession. There is very little in the story about the punish itself, just about Ahabs monomania. Out of 465 pages, only forty-two of them deal with the existent battle mingled with Ahab and Moby Dick. The novel places very little emphasis on actual seafaring. Ishmael never even steps on a boat until page seventy-four. Even when the ship finally leaves port, the mention of anything involving sailing or the intent of sailors is kept to an absolute minimum. There is, however, plenty of emphasis is on whaling, the anatomy of whales, and their behavior. The book goes into great detail describing the whalers of Nantucket, and gives in-depth explanations of the different types of whales, quoting several outside sources in the process. The cashier mentions the awesome si ze of the sperm whale, and how few books even try to describe it. He also shows great respect for people who go whaling, and describes the camaraderie that forms between them. This is an annoying inconsistency in the novel, since Ishmael (the narrator) tells the reader that he has never been on a whaling ship before, and has never seen a live whale. The first twenty-three chapters focus on Ishmaels thoughts and actions. He introduces the reader to whaling and describes the Pequod. After the ship sets sail, he seems to vanish from the story. At certain intervals, however, he plays minor roles, and it is Ishmael that survives to tell the story. From chapter cardinal onward, the novel is almost completely about Ahab hunting for Moby Dick. He has the blacksmith construct a special harpoon, made from the finest iron, and soaked in the blood of the three harpooners. The hammer of the harpoon is somewhat ironic, since the rope attached to that same harpoon is what drags Ahab to the bottom of the sea. Despite Ahabs apparent madness, he still seemed able to reason clearly. He carefully and methodically located the region of the sea that

The Surprising Moby Dick :: Moby Dick Essays

The Surprising Moby woodpecker Moby Dick was not the novel I expected. I was under the impression that it would be some oceanfaring and the whale Moby Dick. Instead, Moby Dick is a story about Captain Ahabs obsession. There is very little in the story about the revenge itself, just about Ahabs monomania. Out of 465 pages, only when forty-two of them deal with the actual battle between Ahab and Moby Dick. The novel places very little emphasis on actual seafaring. shipwreck survivor never even steps on a boat until page seventy-four. Even when the ship finally leaves port, the mention of anything involving sailing or the life of sailors is kept to an absolute minimum. There is, however, peck of emphasis is on whaling, the anatomy of whales, and their behavior. The book goes into great detail describing the whalers of Nantucket, and gives in-depth explanations of the different types of whales, quoting several outside sources in the process. The narrator mentions the awesome size of the sperm whale, and how some books even try to describe it. He also shows great respect for people who go whaling, and describes the camaraderie that forms between them. This is an annoying inconsistency in the novel, since Ishmael (the narrator) tells the commentator that he has never been on a whaling ship before, and has never seen a live whale. The first twenty-three chapters focus on Ishmaels thoughts and actions. He introduces the reader to whaling and describes the Pequod. After the ship sets sail, he seems to vanish from the story. At certain intervals, however, he plays minor roles, and it is Ishmael that survives to tell the story. From chapter twenty-four onward, the novel is almost completely about Ahab hunting for Moby Dick. He has the blacksmith construct a special harpoon, made from the finest iron, and soaked in the blood of the three harpooners. The forging of the harpoon is somewhat ironic, since the rope tie to that same harpo on is what drags Ahab to the bottom of the sea. Despite Ahabs apparent madness, he still seemed able to reason clearly. He carefully and methodically located the region of the sea that

Monday, May 27, 2019

Essay Childhood Obesity Essay

Childhood Obesity is a health issue, cause by having otiose body weight as well as excess of body fat. This is a serious problem for the future of society especially now that our children atomic number 18 not getting enough physical activities because of technology and unhealthy eating patterns. Children who are obese are likely to be obese as adults. Therefore, this habits hatful take our children to have serious health problems such as heart disease, diabetes, stroke, high cholesterol, and many others health problems. The environment in which we live is been also disunite of this problem. Children are surrounded by unhealthy commercials and bad influence from their parents.Beverages like sodas which contains approximately 400 calories, and unhealthy choices of meals have contributed to this epidemic cause. Leading our children by expectant them examples of how to prevent this kind of problems could be a solution for a better lifestyle and future. It is important that parents s upport their children by helping them do a nutrition and physical activities. If your child look at you as a good example of how to stay healthy, they are more likely to be and stay prompt for their own. Instead of leaving them playing video games, take them to the park and have fun. Being able to spend more time with your kids and being part of their life, gage take them to be better not only mentally, but physically.Childhood obesity is been an enormous problem for our society. Furthermore, it is our responsibility to help the future generations by openhanded them a good example of living and love for those who needs the most.Web, www.obesityaction.org, www.healthychildren.org

Sunday, May 26, 2019

Pressures of Frito Lay

essuresWhat atomic number 18 the sources of pressure on firms such as FL to reduce their environmental footprint? Many industries in the UK and abroad guide similar pressures from groups and environmentalists which cause severe problems to the companys credibility and causes issues to customers knowing the fact that the company is facing problems. In the United Kingdom itself there are groups that pressure companies with environmental factors they are For Environment camping groundaign for Better Transport raise up to Protect Rural England Campaign for the Protection of Rural Wales Climate Camp GreenpeaceFriends of the Earth (England, Wales and Northern Ireland) Friends of the Earth Scotland Forum for the Future Surfers against Sewage Rowers against Thames Sewage (RATS) Waste Watch Rights Of Way Alliance Neath (Rowan) Womens Environmental Network For Food Campaign for Real Ale (CAMRA) aFood Commission Sustain the alliance for better food and farming. The pressures are due to the customers also. Some of them insist that the bags for chips should be eco-friendly while other applauds Frito-Lay for its green efforts. Because of this, Frito-Lays sales have dipped as they introduced the eco-friendlyFrito-Lay was threatened to be sued by a news service company and The Centre for Science in the public engagement (CSPI) after Frito-Lay switched the name on its olestra-laden snack line. This came into picture when FDA withdrew a requirement that companies warn customers of Olestra possible side effects. Centre for Science in the Public provoke speculated that Frito Lay was trying to set apart its low-fat chips from the previous olestra warnings. After the warnings Frito-Lay made a settlement with CSPI in which Frito-Lay hold to post Olestra Logo more ingenuous and also by adding the phrase Made with Olestra more flagrantly.Executive director of CSPI, Michael F. Jacobson said in a press statement about the settlement that Frito lay agreed to these modest changes, which are sufficient to avoid a lawsuit and will help consumers who know to avoid Olestra to do so. But this was not without a flipside, hitherto with the Olestra logo the complete fault is not stated in the bag. The possibility of side effect with use of olestra will not be mentioned in the encase instead it will acknowledge Olean as a low-fat property on the chip line. An Environmental Footprint is an extent to the amount of bio productive land and sea required to sustain a persons lifestyle.It includes the land required to cultivate their food, dispose of their waste and absorb their carbon emission. Another pressure came from iv associations which include Green Peace, Organic Consumers Association, friends of the earth and other associations claim that 15 American largest food corporations are using GE based ingredients in their products and was asked to prohibition era this ingredient from their products. After this acquisition Frito-Lay announced that 95% of their corns for corn products are GE free. http//www. organicconsumers. org/ge/gepotatoban. cfm

Saturday, May 25, 2019

“Before the sun” by Charles Mungoshi Essay

This is a simple poem written by the African poetCharles Mungoshi, in which a boy talks astir(predicate) his every day life activity. The boy like all others desperately wants to convince others or plain himself that hes a grown up, and so seek to reproduction the activities that old people do. He wakes up every day before the rising of the sun. The boy explains the character around him, and how his life is simple or even sometimes tiring (he wakes up very primeval to work hard, like grownups do).In the first stanza the poet gives us concept of time, which shows us that its dun, a beginning of a new day. Promising early heat and later in the afternoon heavy rain, this phrase shows how heat changes into rain. This explains how subjects change, nothing stays the same, it also explains how one thing leads to another. The early heat leads to evaporation of water, which condenses to form rain. The warm blue morning, will eventually change to heat and later to heavy rain. The poet use s the word promises before early heating, its like you cant avoid the heat, it will eventually come.The second stanza shows the concept of color, bright chips he says. He explains the strength of the sharp axe, which drives the chips to fly for some space through the air. The poet draws our attention by writing a one word line arc. This line on my opinion is to assure the strength of the axe. We can arrange that the child loves his every day activity by the way he nicely explains the nature around him. Like the chips that disintegrate when he cuts the timberland, it settles down in showers on the dewy grass. The poet amazingly draws our attention to all the little details of the nature around him, which can help us easily imagine the recess hes living in.It is big log, but when you are fourteen big logs are what you want. Its strange for a fourteen years old child to want a big log. This can show us again the simple life the child is living. Fourteen year old wants big logs becau se, its a challenge to them, it shows how fond they are, its like 14 versus big logs.In the forth stanza, the poet shows the benefits of the wood and how it cures from sneezing unlike sawdust. The wood gives out a sweet nose-cleansingodour explains the poet. Again, the poet draws our attention on the fifth stanza to the details of the thin spiral of smoke which he metaphors its raising to the sky with a flute straightened out to the sky, and a single of some sort, or a sacrificial prayer. In both this two stanzas, the poet explains and metaphors the beauty of the wood that he cut down. This happens to a lot of us, people specially children look at whatever thing they accomplished and felt that they worked hard on it, as a beautiful thing, no matter how terrible it is.The poet metaphors the sound he hears when the wood is burned, with the hiss of the snake, and the scatter of the sparks with flying.The poet similes the rising or showing up of the sun, with some latecomer to a feast. This can identify to us the hunger that the boy felt. I abide got two cobs of maize ready for it.Although the boy is trying to act like a grown up, cutting down woods, he cant resist his childhood side and not play with his imagination. I tell the sun to come share with me the rousted maize. The boy is visualizing the sun as his friend, whom hes asking to come to come and shares his roast maize with. The boy personifies the rising of the sun with the wink of a grown-up.After a hard day full of working, the boy eats his maize visualizing that hes sacramental manduction it with the sun one for the sun, one for me. The boy describes the empty cobs with little skeletons in the sun.We can notice that the poet is describing in each stanza a specific part of the nature around him, the rising of the sun, the smell of the wood, the scatter of the its chips, and its hissing voice. The boy impresses me with the way he looks at his simple life. For most of us, its a struggling life were we piddle to wake up early and work, but for the boy, its an exciting life with challenges and making up friends with the nature around him.

Friday, May 24, 2019

Huffman Trucking

Huffman transport Infrastructure Assessment Huffman truck is first major freightage carrier that has managed to grow tremendously over the past few years (Huffman transport, 2008). The company has 925 drivers, 425 support personnel, 800 road tractors, and 2100 trailers. The organization offers various nodes base and scattering capacity. The agency of Huffman hauling is to increase the profit and become a growing, and adaptable company. Huffman Trucking plans to leverage the automated info system, and technology to provide better customer dish up and business performance. Information System InfrastructureHuffman Trucking is a major transportation company that has four facilities around the country. The organization anticipated that knowledge worker cultivation systems infrastructure requires improvement and to solve this problem, organization implemented enterprise resource planning (ERP) system. The infrastructure of Huffman Trucking is as follows Networks The corporate off ice of Huffman Trucking is in Cleveland, Ohio. The organization uses Avaya Digital Phone System at Ohio and Missouri locations, and private branch exchange (PBX) and plain old telephone system (POTS) at bare-ass Jersey and California locations.The organization uses different workstations with wireless bar code, s rumpner, shipper, and telephone at Ohio. The location at California uses Nortel Digital Phone System that supports vox overIP (VOIP) connected to an Ethernet connection. The use of Avaya phone is very beneficial for small and mid-sized organizations (Caroll Communications, 2008). Network Protocols and Topologies Huffman Trucking uses different network protocols, to send and receive entropy, like IPX/SPX, and TCP/IP. Huffman Trucking employs star-ring topology, and token ring topology.The existing infrastructure of Huffman Trucking includes mix of networks. The organization implements local area network (LAN), and wide area network (WAN). The four locations of Huffman Tru cking establish LAN locally and WAN supports the connectivity of its four locations. The LAN implements Internet and Intranet facility to perform business operations. Network Security The network security at Huffman Trucking involves backing up the data that allows copying critical business data. The organization also uses physical security that includes video monitoring, and biometrics protection.The organization create in-house system to track the employees for operational and financial data. Information System Huffman Trucking implemented human resources information system (HRIS) that manages employees at enterprise level. The organization analyzes the data regarding new hires, and existing employees performance reviews. HRIS provides four functionalities including capturing employee personal information, maintaining state and federal level compliance procedures, capturing employee/labor relations information, and track the applicants.HRIS system provides the organization a cen tral place to capture, access, and keep employees and applicants records. Issues and Opportunities Huffman Trucking information system allows performing daily tasks. The information system provides the functionality for distributing, receiving, and tracking information. The information system also provides processes for sales, service, fomite maintenance, ordering, scheduling, contracting, general ledger, and payroll. The problems of the information system include downtime, and incorrect information.The problems of information system result into severe issues such as wrong payroll, maintenance logs, and improper customer tracking. These problems affect organizational performance, and cause penalties. The counselling fears that the rapid growth, and the problems can result into loses, and thus resulting in not meeting the future needs of the organization. To meet the requirements, management has implemented ERP that integrates all the processes of the organization.ERP also integrat e all the four locations, and the business components like customer ordering, tracking the order, generating the bill, order delivery, distribution, and after sales service (Huffman Trucking, 2008). Huffman Trucking plans to track the vehicles with tracking devices. The tracking devices enables the organization to measure, analyze freight delivery, and performances. The tracking device ensures accurate delivery time, and tracking shipments on the way. The database at Huffman Trucking impart allow capturing, and maintaining the information at its four locations.The database will also support the workers by providing the ability to track the trucks like when a truck requires maintenance work. The database can also capture the information generated from tracking devices and can help drivers to complete tasks on time. Huffman Trucking can make use of distance information and distribution schedule to guarantee the shipments. The trucks can have scheduled maintenance and can avoid proble ms due to non-maintenance. The database will help in maintaining records, inventory information, and vendor tie in ordering at appropriate time.Huffman Trucking plans to develop an information system, and database that suffice the requirements. Huffman Trucking plans to become a warehousing delivery supplier with providing the shipments just in time (Huffman Trucking, 2008). The implementation of just in time shipments, ERP, and vehicle tracking devices can enable Huffman Trucking to provide abilities to knowledge workers to improve its service. Huffman Trucking looks beforehand to improve productivity, better management and customer satisfaction with its connectivity between locations.To sustain companys growth and focus on the customers, Huffman Trucking should build an misgiving of decision-making process of customers. The company can avail the opportunity to initiate a customer audit that allows tracking of orders from ordering to shipment, and delivery. If Huffman Trucking h as automated processes, and required information system then knowledge workers can manage the productive outcomes. Knowledge workers employ the automated systems effectively with the help of better decision-making, and appropriate infrastructure.Huffman Trucking future policies, designs, and practices can help in accomplishing the goals and objectives of the organization. Conclusion Huffman Trucking recognized that organization has facing severe problem with the increase in business. To meet the challenges, company has unflinching to implement an ERP that will ensure integration of business operations. The ERP will automate the business processes like customer ordering, tracking the order, generating the bill, order delivery, distribution, and after sales service.Vehicle tracking device can ensure accurate delivery time, and tracking shipments on the way. The tracking devices enable the organization to measure performances, and provide freight delivery analysis.References Huffman T rucking (2008). Huffman trucking. Virtual Organizations. Retrieved from https//ecampus. phoenix. edu/secure/aapd/cist/vop/Business/PortBus. htm Carroll Communications (2008). Avaya Business Telephone Systems. Retrieved from http//www. carrollcommunications. com/

Thursday, May 23, 2019

Meaning of Life and Ordinary Person Essay

I can non sum up my philosophy with one broad term. I will discuss my philosophies however they all connect based on my main philosophy. My main philosophy is that hardship often prepares an ordinary person for an extraordinary destiny. Ordinary people from the past(a) that endured through hardships, such as Anne Frank, Martin Luther K. Jr. and Caesar C perplexz, had an extraordinary destiny. I am not comparing myself to these magnificent individuals, but they are a source of encouragement for an ordinary person like me. I felt in my heart that everything happens for a reason.There is no way that my life should have or could have turned out like this. My belief was solidified and my faith strengthened, when I became a mentor to the Women at La Casita Rehabilitation Center. I am complete(a) for this volunteer service My experiences enable me to care so deeply and empathize with these women in recovery. I find meaning in this work. There is no monetary gain. Its the intrinsic fee ling I get when I see a woman get her 30 day, 60 day, 90day and 1year sobriety chip. This service provides me with gratitude for my recovery and humility.I was that woman, whitethornbe not exactly, but the feelings were very similar. Another aspect of my philosophy of life is life is not about finding yourself but creating yourself. I have developed my philosophy of life based on my experiences in life and made a decision to re-create myself. I am a fervent believer that you can become whoever you want to be in this life. We should not take life for granted because it is a gift and tomorrow is not promised to anyone.If you dont like your circumstances, it is okay to change them. There are some things we have no control over, but for the things we can control, we have the source and responsibility to change it. If not, stop complaining and adjust to the situation. However, if we simply sit there and wait for things to change, it probably will not change. Or the situation may become worse over time. In the interim we will be missing out on the joys and blessings of life. At least this has been my experience.

Wednesday, May 22, 2019

Pricing Decision Essay

Companies in their endeavor to succeed in the highly competitive and dynamic market ar now considering a clear focus on their marketing strategies. This is in order that they may remain relevant in the fast changing headache environment, market conditions and consumer preferences. It is important that a company considers the effects of the changes in the business environment including damage variations initiated by its competitors This is best done by first analyzing the costs offered by the competitors visa vie the companys cost structure and the competitors chances to change in response to the companys new price offers (Kotler 2003.p 66). Pricing Strategies The company needs to figure out the best system to implement in order to achieve the optimum prices for its products. To initiate cost-cutting with a view to improve on the profitability of the company the company must have an understanding of the type of cost that it needs to manage. This will be to a large extent influence d by its style of management, sources of professional advice, the broader vision of the companys goals, communication strategy, and companys capitalization in relation to debt-equity proportion and the cost of borrowing (Sherman 2007. p 3-4).The company also needs to understand the several types of costs that it incurs. The various types of costs are research and development costs, the overheads and administrative costs, human capital costs including health care costs, salaries and employee benefits, infrastructure and system costs, advertising and promotional costs, fixed and variable costs, and debt-servicing costs. The bottom line is to thoroughly educe across each of these cost categories and weigh their importance to the companys business operations, consider more efficient available alternatives, and the possible implications of the cost reduction strategy (Sherman 2007.p5 &9). A company such as Wal-Mart that has for years been ahead of its competitors by offering the lowest prices for its goods. Wal-Mart is able to manage favorable price cuts by implementing price cut strategies such as endeavoring to reduce its costs by pursuing a tax reduction strategy. This has been through its investments in Real Estate enthronement Trusts (REITs) in order to exploit tax loopholes and avoid some of the taxes levied in particular states (Moore 2007. p. 2). Having accomplished the above cost reduction strategy, the company may the come up with appropriate pricing for its products.This is done by first understanding pricing modes. There are six pricing methods that would lead to an informed determination in fixing prices. These are markup pricing method, the target return pricing method, perceived value method of pricing, value based pricing, the going-rate method of pricing and the sealed-bid method of pricing (Kotler 2003. p 66). Implications of Price Cuts and Conclusion The price of the product or service is a major factor that influences customers purchase en d is the marketing mix.A combination of the cost reduction strategy and an appropriate pricing strategy is more likely to benefit the company and enable it clear a competitive advantage over its competitors. By adopting market responsive cost cutting strategies in the communication industry, companies in turn helped create a better way of life whereby customers are now able to communicate more often and at lower prices Salazar 2007. p. 1). This translates to increased profits to the service providers as they are able to sell more units than before. References Kotler, P. (2003). Marketing Management. 11th Ed.New Jersey Prentice Hall. Moore, M. (2007). Taxing Strategies Always Cutting Prices, Wal-Mart Attempts to Rollback Taxes. Retrieved March 8, 2009 from http//walmartwatch. com/img/ web log/NIMSP_tax_strategies. pdf Salazar, L. C. Cost Cutting Strategies at the Bottom of the Pyramid. Retrieved March 8, 2009 from http//www. lirneasia. net/wp-content/uploads/2007/03/2-lcs-shoestring s-sing-28feb07. pps Sherman, A. J. (2007). Strategies for Cutting Costs and Improving Profitability. Retrieved March 8, 2009 from http//www. sbecouncil. org/uploads/PPT%20Cost%20Cutting%20for%20Growth%20and%20Profitability. ppt

Tuesday, May 21, 2019

A House for Mr. Biswas

In his novel A House for Mr. Biswas, V.S. Naipaul has created a very lively and realistic atmosphere of ex-patriot Indian community that is living separate from its culture, period trying to live the same cultural atmosphere.The novel has vividly shown internal conflict and struggle of its protagonist, Mr. Biswas, especi eithery in relation of his in-laws, the Tulsis. Mr. Biswas, a person of reduce personal fortunes and limited means was never fully accepted in rather affluent and well-off business class Tulsi family. At the best of their fashion Tulsis merely tolerated Mr. Biswas and Mr. Biswas, on his part found Tulsis an extremely hypocrite and disorganized clan, though he often wondered at the complexity of their huge joint family.In this stage setting the Christmas celebration in Tulsis holds special significance for both its inhabitants as well as for Mr. Biswas. Mr. Biswas, normally finding the stores of Tulsis very depressing and repulsive, could not ignore the fast tran sformation of Tulsis store in places of romance, charm and delight at the time of Christmas.The stored owed this transformation to assorted goods kept their for sale in Christmas, and presence of these varied, multicolored goods, that include various toys, musical instruments, resplendent show pieces, gift items and scintillating glassware that changed the character of not only the store, but also enlivened the houses of Tulsis and spirits of its members. Christmas endlessly created a series of anticipations and hopes among members of Tulsi clans.The younger generation engaged itself in colorful decorations, while the ladies of house, although superficially uninterested in this trite event, could not help preparing for the occasion, grooming the lining of childrens pillows with gifts items.The excitement of Christmas, as described in the novel, peaked on Christmas morning and with sufficient everyplace dose of excitement, it was felt to be over by noon, with everyones attention t urning to delicacies being prepared in kitchen and children went to sleep with great anticipations for their Santa Clause gifts.The gifts, eventually proved to be very ordinary-an apple, a balloon and a whistle for every child, but as it was a common gift, no one complained and children remained content with their gift, enjoying some excellent lunch and not so excellent dinner. Meanwhile a sharp contrast has been drawn by description of Christmas at barracks, the world of Mr. Biswas, showcasing the great difference of class in even a small ex-patriot community. At the barracks there were no apples, no stockings, no baking of cakes, no churning of ice creams, no refinements to be waited for. It was from the pay back a day of abandoned eating and drinking and was to end, not with the beating of children, but with the beating of wives.There is no wonder then Mr. Biswas felt a kind of fascination for the Christmas celebration taking place at the house of Tulsis.The following of Doll Ho use sharply points at the vast gulf that existed between the world of Mr. Biswas and the world of his in laws. At the time of above described Christmas, Mr. Biswas wife Shama was living at her parents house along with her two children Savi and Ananad. On the next day of Christmas Mr. Biswas, realizing he had not brought any gift for his children, purchased a splendid doll house ly for his daughter Savi, with whom was he was most attached, and presented it to her when all opposite children happened to be standing around.Mr. Biswas had gifted this rather exquisite doll house to his daughter out of purely love and affection, however, in the complex political atmosphere of Tulsis, this gesture was seen particularly offending and humiliating and Mr. Biswas was straightforwardly told of his effrontery by the matriarch of the family.Meanwhile the situation turned unpleasant as other children at Tulsis were publicly admonished against touching the Doll House that was brought just for Savi , in an attempt to ostracize the girl and her mother because they happened to receive an expensive and quality gift that other children did not.

Monday, May 20, 2019

Influences of Service Quality on Customer Satisfaction and Customer Loyalty in Restaurant Industry in Malaysia Essay

Malaysia is a rapidly exploitation country in Asia and economic growth is projected to moderate to 5. 2% in 2011 (Suzy, 2011). According to the field Bank Group, Malaysia GDP per capita is 14,215 USD, which is adjusted by purchasing power parity. This shows that the purchasing power and standard of reinforcement of the Malaysians is growing adequately. Consequently, Malaysians allocate largest amount of ho drug abusehold expenditures to their food budgets (Nezakati et al. , 2011). In todays fast changing social and lifestyle trends, more and more Malaysian households be eating forthside due to m constraints.More women are involving in the working force. Parents are working all day long and they are no longer willing or able to spend roughly time in preparing dinner for the family at home after a tiring working day (Nezakati et al. , 2011 Jangga et al. , 2012). This is especially true in the big cities the like Kuala Lumpur where the people spend most of their time working. Besides, the number of people eat out is increasing due to movement away from extended family hosueholds (Nezakati et al. , 2011). In addition, some families spend their weekend assemblage with other family members in eaterys (Jangga et al., 2012).On the other hand, Generation Y (Refers to those who were born from 1979 to 1994 and under the age groups surrounded by 16 to 33 years old) prefers to eat outside or involve in social gathering activities at the eating houses (Kwek et al. , 2011). In the Chinese culture, eating places are a common venue for social gatherings and business entertainment. victuals consumption in restaurants provides an experience of excitement, celebration, and establishing social connections (Feng, 2003). The best option is to get a pleasant restaurant that could provide caliber run and good dining experience.All these factors contribute to the great potential of the Malaysias restaurant industry in terms of profitability and economic growth. The r estaurant industry is one of the differentiate contributors for the service sector in Malaysia. The restaurant industry is relatively competitive in nature with soaked emulation within the industry due to the arising of more local and foreign blanket(a) service restaurants as well as the increasing number of new entrants offering differentiated food products and function (Voon, 2011). On the other hand, clients are becoming more demanding and their needs are rather diverse (Stevens et al., 1995 Kueh and Voon, 2007).With increasing competition within the restaurant industry, attracting new customers can no longer guarantee profits and succeeder, but retaining living customers is more vital to the victory of the restaurant businesses (Shoemaker et al. , 1999 Anderson and Narus, 2004 Gee et al. , 2008 Haghighi et al. , 2012). Parasuraman et al. (1985) and Zeithaml et al. (1990) stated that the key strategy for the success and natural selection of any business is the delivery o f quality service to customers, and this especially pregnant in the service sectors like restaurant industry.The quality of service offered to the customers will influence customer satisfaction and attitudinal loyalty, which will then take up to success of the businesses (Ravichandran et al. , 2010). 2. 0Background of Research Customer service quality is a crucial source of distinctive competency and is often considered as a key success factor in sustaining competitive advantage in service industries (Palmer, 2001). Thus, the delivery of a higher level of service quality is a very grave strategy by which service organizations can position themselves more effectively in the market place.The success of restaurant businesses relies on providing superior service quality, value, and customer satisfaction, which in turn enhances customer repeat fill-in (Heskett et al. , 1997). The important relationships between service quality, customer satisfaction, and customer loyalty have thus bee n an important force field of research (Zeithaml et al. , 1996 Pettijohn et al. , 1997 Dabholker et al. , 2000 Sivas and Baker-Prewitt, 2000 Kueh and Voon, 2007 Qin and Prybutok, 2008). Parasuraman et al.(1994) emphasized that SERVQUAL is a lasting and reliable scale of service quality and it is applicable in an extensive spectrum of service domains such as financial institutions, libraries, hotels, medical centers and restaurants. Many researchers have tried to use SERVQUAL in different service domains such as medical services (Swartz & Brown, 1989 Lam, 1997), tourism (Tribe and Snaith, 1998 Atilgan et al. , 2003), libraries (Nitecki, 1996 Coleman et al. , 1997), banks (Angur et al. , 1993), restaurants and hotels (Hokey et al., 2002), and government services (Donnelly et al. , 1995).Past researches in the restaurant industry has identified several factors that consider the level of satisfaction see by customers when they visit full service restaurants. The factors are such as q uality of food, service and forcible environment (Han and Ryu, 2009), atmosphere of the restaurant (Ladhari et al. , 2008), service and delivery (Goyal and Singh, 2007), cleanliness and service quality (Lockyear, 2005), and appropriate cost and engrossed service (Namkung and Jung, 2010).Most restaurant quality related studies have focused mostly on the standard atmosphere and service delivery as a core competency of a restaurant (Namkung and Jang, 2007). Ladhari et al. (2008) mentioned that service quality has the most significant effect on dining satisfaction, followed by product quality, hygiene, menu diversity, price-value and convenience. 3. 0Problem Statement What are the key service quality dimensions influencing the customer satisfaction and customer loyalty in Malaysias restaurant industry? 4. 0Research Objectives The main objectives of the study are1. To signalize the key dimensions of service quality that affect customer satisfaction and customer loyalty in Malaysias r estaurant industry. 2. To study the importance and impact of service quality on customer satisfaction and customer loyalty in Malaysias restaurant industry. 3. To determine the current customer satisfaction and customer loyalty levels in Malaysias restaurant industry. 4. To recommend some guidelines for improvement of service quality from the customers perspective in Malaysias restaurant industry. 5. 0Justification of ResearchThere is a lack of researches in measuring the service quality with the five generic dimensions of SERVQUAL in Malaysias restaurant industry. This has spurred on the interest of the study in identifying the importance of service quality from the customers perspective in Malaysias restaurant industry especially on the full service restaurants. This study will offer important practical implications especially in service quality for the Malaysias restaurant industry. This will provide the restaurateurs with critical information in service quality to help them to identify the key service quality dimensions for success and competitiveness.This can help the restaurant managers and staffs to focus their efforts on improving customer perceptions of service quality and enhancing the dining experience of their customers. Due to the intensive competition in the restaurant industry, therefore, there is an urgent need to identify the key service quality dimensions influence the customer satisfaction and customer loyalty to their preferred full service restaurants which in turn increases patronage rates of their preferred restaurants. The focus of the study is mainly on the role of service quality adopted from SERVQUAL in the full service restaurants in Malaysia.

Sunday, May 19, 2019

Lexington and Concord, Who Fired First? Essay

The troth that was fought at Lexington and Concord was seen all across America as The shot comprehend around the being or the beginning to the American Revolution. It is truly began the war between America and Britain, especially from the rage created by the battle. But to tell who exactly discharged first to start this event is really unclear in some minds. But in perspective, the British were the ones who most likely set the spark aflame because they knew somewhat the weaponry, they came knowing theyd take the land by force so the intention was there, and the Americans were minimally alert for the invasion.Since the conflict was going on throughout the two countries, battles were beginning to up rise in the colonies and defeat was building up. To give themselves an advantage in the fighting, the red-coats knew where the American weapons were stored in large numbers and intended on taking it from them to give them the upper hand with the attack and put them forward towards vi ctory. And in addition, when American soldiers came out and stopped the British for Simon, who was apparently taken by force, blocking their delegacy of proceeding either further, an officer was observed by Simon subordinationing to fire at the American militia. This was the only observed satisfy that provided the first shot by anyone which leans towards the British beginning the revolution. However the source may or may not be true, hence more detail can be looked into what actually happened.Seeing that besides that a British soldier also admitted on their own side that their captain was the one to command firing at the scene the evidence pushing it to their fault is leading to be above needed. though no proof itself was presented the known facts lead us to believe that the first shot was given by the red-coat soldiers.Now getting back into the reason they were going to concord, their purpose was specifically to infiltrate their weapons area containing baleful items of warf are to give them an advantage. Obviously the Americans wouldnt give up their stash of things that protects them from the British without force. So this room that the English troops were expecting revolt against them and were prepared to fight to receive the artillery. This leads to the last fact given to obtain the assumption of the British attacking first, preparation.The soldiers of England were given orders to march from Boston to march to Lexington and Concord to take the frighten weaponry from them. They were mentally and physically prepared for the upcoming battle awaiting them as they marched. However, the colonist militia had no clue of the attack until they had Prescott come and warn them of the march awaiting their fate soon to come. No reason was given, no knowing whether or not to be ready to defend their home or if they were just dismissal through. All they had was the sense of trouble that could possibly be coming. They actually were ordered to disperse, and they d id, when the troops arrived, to cause no harm or threat. But once the shooting started, it sparked something much bigger.And it is for these reasons and supporting facts that I believe it was the British were the ones to first fire at the American militia. Even though there is no true way of finding out with the existing known facts of whose actual fault it was, the details basically are aphorism that it was the British militia who fire the first shot at the battle, being the ones who shot the Shot heard around the world and beginning the revolution. The evidences that support it is that the knowledge of armory by the British, the intention to attack by them , and lastly the minimal preparation of the American people that lead us to think that it was the British who fired the first shot.

Saturday, May 18, 2019

The Lust Lizard of Melancholy Cove Chapter 1

This nonpareils for MomPrologueSeptember in pine tree Cove is a sigh of relief, a nightcap, a long-deserved nap. Soft autumn light filters through the trees, the tourists go back to Los Angeles and San Francisco, and pine tree Coves five thousand residents wake up to disc all over that they house once again find a parking place, beat a table in a restaurant, and walk the beaches without universe conked by an errant Frisbee.September is a promise. Rain will come at last and turn the golden pastures rough Pine Cove green, the tall Monterey pines that cover the hills will learn dropping their bringles, the forests of Big Sur will stop burning, the grim smile developed over the summer by the waitresses and clerks will bloom into some excellentg resembling real forgiving expression, children will return to school and the joy of old friends, drugs, and weapons that they missed over the summer, and eithervirtuoso, at last, will get some rest.Come September, Theophilus Crowe, the to wn constable, lovingly clips the sticky purple buds from his sensimilla plants. song thrush, down at the orient of the clout nail Saloon, funnels her top-shelf liquors back into the well from whence they came. The tree service guys, with their chain saws, begin down the dead and destruction pines lest they crash through individuals roof with the winter storms. Woodpiles grow tall and wide around Pine Cove homes and the chimney sweep goes to a twelve-hour workday. The sunscreen and needless souvenir s prepare shelf at Brines Bait, Tackle, and Fine Wines is well-defined and restocked with candles, flashlight batteries, and lamp oil. (Monterey pine trees receive notoriously shallow root systems and an affinity for falling on designer lines.) At the Pine Cove Boutique, the hideous reindeer sweater is marked up for winter to await being marked back down for the tenth consecutive spring.In Pine Cove, where no shorteng happens (or at least postal code has happened for a long con viction), September is an event a quiet celebration. The throng standardised their events quiet. The fence they came here from the cities in the first place was to get external from things happening. September is a celebration of selfsame(prenominal)ness. to each one September is like the last. Except for this year.This year three things happened. Not big things, by city standards, exactly three things that coldcocked the beloved status quo nonetheless forty miles to the south, a tiny and not very on the hook(predicate) leak opened in a cooling pipe at the Diablo Canyon Nuclear index Plant throstle Sand advertised in Songwriter magazine for a Blues vocalizer to play through the winter at the Head of the Slug Saloon and Bess Leander, wife and m some other of twain, hung herself. trio things, omens if you will. September is a promise of what is to come.Admitting You Have a ProblemDear, dear, how queer everything is today And yesterday everything went on just now as usual. I wonder if Ive been changed in the night? Let me intend Was I the same when I got up this morning? I almost think I can remember facial expression a subaltern different. But if Im not the same, the next question is Who in the world am I? Ah, thats the great puzzle LEWIS CARROLL,Alices Adventures in WonderlandOneTheophilus CroweAs dead people went, Bess Leander smelled pretty good lavender, sage, and a hint of clove. There were seven shaker c hairs hung on pegs on the walls of the Leanders dining room. The eighth was overturned beneath Bess, who hung from the peg by a calico cloth rope around her neck. Dried flowers, baskets of various shapes and sizes, and bundles of arid herbs hung from the open ceiling beams.Theophilus Crowe knew he should be doing cop stuff, scarce he just stood thither with two emergency medical technicians from the Pine Cove Fire Department, staring up at Bess as if they were inspecting the newly installed nonsuch on a Christmas tree. Theo thought the pastel blue of Besss skin went nicely with her cornflower-blue dress and the patterns of the English mainland China displayed on simple wooden shelves at the end of the room. It was 7 A.M. and Theo, as usual, was a little stoned.Theo could take care sobs coming from upstairs, where Joseph Leander held his two daughters, who were still in their nightgowns. There was no evid-ence of a masculine presence anywhere in the house. It was Country Cute bare pine floors and bent willow baskets, flowers and rag dolls and herb-flavored vinegars in blown-glass bottles Shaker antiques, copper kettles, embroidery samplers, spinning wheels, lace doilies, and porcelain placards with prayers from the Dutch. Not a sports page or remote fancy in sight. Not a thing out of place or a speck of cons verbaliseate anywhere. Joseph Leander must have walked very light to live in this house without leaving tracks. A opus less sensitive than Theo might have shout outed him whipped.That guys whipped, one o f the EMTs said. His name was Vance McNally. He was fifty-one, short and muscular, and wore his hair fuddled back with oil, just as he had in gritty school. Occasionally, in his capacity as an EMT, he saved lives, which was his rationalization for being a dolt the rest of the clock.He just found his wife hanging in the dining room, Vance, Theo pronounced over the degrees of the EMTs. He was six-foot-six, and even in his flannel enclothe and sneakers he could loom large when he needed to assert some authority.She looks like Raggedy Ann, said Mike, the other EMT, who was in his early twenties and excited to be on his first suicide call.I hear she was Amish, Vance said.Shes not Amish, Theo said.I didnt say she was Amish, I just said I heard that. I calculate she wasnt Amish when I saw the blender in the kitchen. Amish dont believe in blenders, do they?Mennonite, Mike said with as much authority as his junior status would afford.Whats a Mennonite? Vance asked.Amish with blenders.Sh e wasnt Amish, Theo said.She looks Amish, Vance said.Well, her husbands not Amish, Mike said.How can you tell? Vance said. He has a beard.Zipper on his jacket, Mike said. Amish dont have zippers.Vance shook his head. Mixed marriages. They never work.She wasnt Amish Theo shouted. conceptualise what you motive, Theo, in that respects a butter churn in the living room. I think that says it all.Mike rubbed at a mark on the wall beneath Besss feet where her black buckled shoes had scraped as she convulsed.Dont touch anything, Theo said.why? She cant squawk at us, shes dead. We wiped our feet on the way in, Vance said.Mike stepped away from the wall. Maybe she couldnt stand anything touching her floors. Hanging was the provided way.Not to be outdone by the detective work of his protg, Vance said, You bash, the sphincters usually open up on a hanging victim leave an awful mess. Im wondering if she actually hanged herself.Shouldnt we call the police? Mike said.I am the police, Theo sa id. He was Pine Coves notwithstanding constable, duly elected eight years ago and reelected every other year thereafter.No, I mean the real police, Mike said.Ill radio the sheriff, Theo said. I dont think theres anything you can do here, guys. Would you mind calling Pastor Williams from the Presby-terian church to come over? I need to b allowher to Joseph and I need someone to stay with the girls.They were Presbyterians? Vance copmed shocked. He had really put his heart into the Amish theory.Please call, Theo said. He left the EMTs and went out through the kitchen to his Volvo, where he switched the radio over to the frequency used by the San Junipero Sheriffs Department, thence sat there staring at the mike. He was going to catch hell from Sheriff Burton for this.North soaring is yours, Theo. All yours, the sheriff had said. My deputies will pick up suspects, answer robbery calls, and let the Highway Patrol investigate traffic accidents on Highway 1, thats it. Otherwise, you keep them out of Pine Cove and your little secret stays secret. Theo was 41 years old and he still felt as if he was hiding from the junior high vice principal, laying low. Things like this werent supposed to happen in Pine Cove. Nothing happened in Pine Cove.He took a quick hit from his Sneaky Pete smokeless pot pipe before keying the mike and calling in the deputies.Joseph Leander sat on the edge of the bed. Hed changed out of his pajamas into a blue business suit, but his thinning hair was still sticking out in sleep horns on the side. He was thirty-five, sandy-haired, thin but working on a paunch that strained the buttons of his vest. Theo sat across from him on a chair, holding a notepad. They could hear the sheriffs deputies moving around downstairs.I cant believe shed do this, Joseph said.Theo reached over and squeezed the suffer husbands bicep. Im really sorry, Joe. She didnt say anything that would indicate she was thinking about doing something like this?Joseph shook his head without feeling up. She was acquire better. Val had given her some pills and she seemed to be getting better.She was seeing Valerie Riordan? Theo asked. Valerie was Pine Coves just clinical psychiatrist. Do you know what kind of pills?Zoloft, Joseph said. I think its an antidepressant.Theo wrote down the name of the drug on his notepad. Then Bess was depressed?No, she just had this cleaning thing. Everything had to be cleaned every day. Shed clean something, then go back five minutes after and clean it again. She was making life miserable for the girls and me. Shed make us take our shoes and socks off, then lap our feet in a basin before we came into the house. But she wasnt depressed.Theo wrote down crazy on his notepad. When was the last time Bess went to see Val?Maybe six weeks ago. When she first got the pills. She really seemed to be doing better. She even left the dishes in the pass overnight once. I was proud of her.Where are her pills, Joseph?Medicine cabinet. Jos eph gestured to the bathroom.Theo excused himself and went to the bathroom. The brown prescription bottle was the only thing in the medicine cabinet other than disinfectants and some Q-Tips. The bottle was about half-full. Im going to take these with me, Theo said, pocketing the pills. The sheriffs deputies are going to ask you some of these same questions, Joseph. You just tell them what you told me, okay?Joseph nodded. I think I should be with the girls.Just a bit longer, okay? Ill send up the deputy in charge.Theo heard a car start extracurricular and went to the window to see an ambulance pulling away, the lights and siren off. Bess Leanders consistence riding off to the morgue. He turned back to Joseph. Call me if you need anything. Im going to go splatter to Val Riordan.Joseph stood up. Theo, dont tell anyone that Bess was on antidepressants. She didnt want anyone to know. She was ashamed.I wont. Call me if you need me. Theo left the room. A sharply milled plainclothes dep uty met him at the bottom of the steps. Theo saw by the badge on his belt that he was a detective sergeant.Youre Crowe. John Voss. He extended his hand and Theo shook it. Were supposed to take it from here, Voss said. What have you got?Theo was at once relieved and offended. Sheriff Burton was going to push him off the case without even expressing to him. No note, Theo said. I called you guys ten minutes after I got the call. Joseph said she wasnt depressed, but she was on medication. He came downstairs to have breakfast and found her.Did you look around? Voss asked. This place has been scoured. There isnt a smudge or a spot anywhere. Its like someone cleaned up the scene.She did that, Theo said. She was a clean freak.Voss scoffed. She cleaned the house, then hung herself? Please.Theo shrugged. He really didnt like this cop stuff. Im going to go talk to her psychiatrist. Ill let you know what she says.Dont talk to anybody, Crowe. This is my investigation.Theo smiled. Okay. But she hung herself and thats all there is. Dont make it into anything its not. The family is in pretty bad shape.Im a professional, Voss said, throwing it like an insult, implying that Theo was just dicking around in law enforcement, which, in a way, he was. Did you check out the Amish cult angle? Theo asked, move to keep a straight face. Maybe he shouldnt have gotten high today.What?Right, youre the pro, Theo said. I forgot. And he walked out of the house.In the Volvo, Theo pulled the thin Pine Cove phone directory out of the glove compartment and was looking up Dr. Valerie Riordans number when a call came in on the radio. Fight at the Head of the Slug Saloon. It was 830 A.M.MavisIt was rumored among the regulars at the Head of the Slug that under Mavis Sands slack, wrinkled, liver-spot ted skin lay the gleaming metal skeleton of a Terminator. Mavis first began augmenting her parts in the fifties, first out of vanity breasts, eyelashes, hair. Later, as she aged and the concept of alim ony eluded her, she began having parts replaced as they failed, until almost half of her body weight was composed of stainless steel (hips, elbows, shoulders, leaf joints, rods fused to vertebrae five through twelve), silicon wafers (hearing aids, pacemaker, insulin pump), advanced polymer resins (cataract replace-ment lenses, dentures), Kevlar fabric (abdominal wall reinforcement), ti-tanium (knees, ankles), and pork (ventricular heart valve). In fact, if not for the pig valve, Mavis would have jumped classes directly from savage to mineral, without the traditional stop at veg taken by most. The more inventive drunks at the Slug (little more than vegetables themselves) swore that sometimes, between songs on the jukebox, one could hear tiny but powerful servomotors whirring Mavis around behind the bar. Mavis was on the alert never to crush a beer can or move a full keg in plain sight of the customers lest she feed the rumors and ruin her image of girlish vulner-ability.When Theo entered the Head of the Slug, he saw ex-scream-queen mollie Michon on the floor with her teeth locked into the calf of a gray-haired worldly concern who was screeching like a mashed cat. Mavis stood over them both, brandishing her Louisville Slugger, ready to belt one of them out of the park.Theo, Mavis shrilled, you got ten seconds to get this nutter out of my bar before I brain her.No, Mavis. Theo raced forward and knocked Maviss bat aside while hit into his back pocket for his handcuffs. He pried mollies hands from around the humankinds ankle and shackled them behind her back. The gray-haired mans screams hit a higher pitch.Theo got down on the floor and spoke into Mollys ear. Let go, Molly. Youve got to let go of the mans stick.An animal sound emanated from Mollys throat and bubbled out through blood and saliva.Theo stroked her hair out of her face. I cant fix the caper if you dont tell me what it is, Molly. I cant understand you with that guys leg in your mouth.Stand bac k, Theo, Mavis said. Im going to brain her.Theo waved Mavis away. The gray-haired man screamed even louder.Hey Theo shouted. Pipe down. Im trying to have a conversation here.The gray-haired man lowered his volume.Molly, look at me.Theo saw a blue eye look away from the leg and the bloodlust faded from it. He had her back. Thats right, Molly. Its me, Theo. Now whats the problem?She spit out the mans leg and turned to look at Theo. Mavis helped the man to a bar stool. Get her out of here, Mavis said. Shes eighty-sixed. This time forever.Theo kept his eyeball locked on Mollys. Are you okay?She nodded. Bloody drool was running down her chin. Theo grabbed a bar diaper and wiped it away, careful to keep his fingers away from her mouth.Im going to help you up now and were going to go outside and talk about this, okay?Molly nodded and Theo picked her up by the shoulders, set her on her feet, and steered her toward the door. He looked over his shoulder at the bitten man. You okay? You need a doctor?I didnt do anything to her. Ive never seen that cleaning lady before in my life. I just stopped in for a drink.Theo looked at Mavis for confirmation. He hit on her, Mavis said. But thats no excuse. A girl should appreciate the attention. She turned and batted her spiderlike false eyelashes at the bitten man. I could show you some appreciation, sweetie.The bitten man looked around in a panic. No, Im fine. No doctor. Im just fine. My wifes waiting for me.As long as youre okay, Theo said. And you dont want to press charges or anything?No, just a misunderstanding. Soon as you get her out of here, Ill be heading out of town.There was a joint sigh of disappointment from the regulars who had been placing side bets on who Mavis would hit with her bat.Thanks, Theo said. He shot Mavis a surreptitious wink and led Molly out to the street, excusing himself and his prisoner as they passed an old Black man who was coming through the door carrying a guitar case.I spose a man run outta s weet talk and liquor, he gots to go to mo direct measures, the old Black man said to the bar with a conspicuous grin. Someone here lookin fo a Bluesman?Molly MichonTheo put Molly into the passenger side of the Volvo. She sat with her head down, her great mane of gray-streaked blonde hair hanging in her face. She wore an oversized green sweater, tights, and high-top sneakers, one red, one blue. She could have been thirty or fifty and she told Theo a different age every time he picked her up.Theo went around the car and climbed in. He said, You know, Molly, when you bite a guy on the leg, youre right on the edge of a danger to others or yourself, you know that?She nodded and sniffled. A tear dropped out of the mass of hair and spotted her sweater.Before I start driving, I need to know that youre calmed down. Do I need to put you in the backseat?It wasnt a fit, Molly said. I was defending myself. He wanted a slice of me. She lifted her head and turned to Theo, but her hair still cov ered her face.Are you taking your drugs?Meds, they call them meds.Sorry, Theo said. Are you taking your meds?She nodded.Wipe your hair out of your face, Molly, I can barely understand you.Handcuffs, virtuoso kid.Theo almost slapped his forehead idiot He really needed to stop getting stoned on the job. He reached up and carefully brushed her hair away from her face. The expression he found there was one of bemusement.You dont have to be so careful. I dont bite.Theo smiled. Well, actuallyOh fuck you. You going to take me to County?Should I?Ill just be back in seventy-two and the milk in my refrigerator will be spoiled.Then Id better take you home.He started the car and circled the block to head back to the Fly magnetic pole Trailer Court. He would have taken a back way if he could, to save Molly some embarrassment, but the Fly Rod was right off Cypress, Pine Coves main street. As they passed the depone, people getting out of their cars turned to stare. Molly made faces at them out the window.That doesnt help, Molly.Fuck em. Fans just want a piece of me. I can give em that. Ive got my soul.Mighty generous of you.If you werent a fan, I wouldnt let you do this.Well, I am. Huge fan. Actually, hed never heard of her until the first time he was called to take her away from H.P.s Cafe, where she had attacked the espresso machine because it wouldnt quit staring at her.No one understands. Everyone takes a piece of you, then theres nothing left for you. Even the meds take a piece of you. Do you have any idea what Im talking about here?Theo looked at her. I have such a mind-numbing fear of the future that the only way I can function at all is with equal amounts of denial and drugs.Jeez, Theo, youre really fucked up.Thanks.You cant go around saying crazy shit like that.I dont normally. Its been a tough day so far.He turned into the Fly Rod Trailer Court twenty run-down trailers perched on the bank of Santa Rosa Creek, which carried only a trickle of water after the long, dry summer. A grove of cypress trees hid the trailer park from the main street and the view of passing tourists. The chamber of commerce had made the owner of the park take down the sign at the entrance. The Fly Rod was a dirty little secret for Pine Cove, and they kept it well.Theo stopped in front of Mollys trailer, a vintage fifties single-wide with flyspeck louvered windows and streaks of rust running from the roof. He got Molly out of the car and took off the handcuffs.Theo said, Im going to see Val Riordan. You want me to have her call something in to the pharmacy for you?No, Ive got my meds. I dont like em, but I got em. She rubbed her wrists. Why you going to see Val? You going nuts?Probably, but this is business. You going to be okay now?I have to study my lines.Right. Theo started to go, then turned. Molly, what were you doing at the Slug at eight in the morning?How should I know?If the guy at the Slug had been a local, Id be taking you to County right now, you know th at?I wasnt having a fit. He wanted a piece of me. pillow out of the Slug for a while. Stay home. Just groceries, okay?You wont talk to the tabloids?He handed her a business card. Next time someone tries to take a piece of you, call me. I always have the cell phone with me.She pulled up her sweater and tucked the card into the waistband of her tights, then, still holding up her sweater, she turned and walked to her trailer with a slow sway. Thirty or fifty, under the sweater she still had a figure. Theo watched her walk, forgetting for a minute who she was. Without looking back, she said, What if its you, Theo? Who do I call then?Theo shook his head like a dog trying to clear water from its ears, then crawled into the Volvo and drove away. Ive been alone too long, he thought.

Friday, May 17, 2019

Confused and DazedConfused and Dazed Essay

At the risk of sounding clich-ish, in replying the question of whether or non I thought the chemical group of the play was all about a man who could non make up his take care, my answer would be yes. If ever there was a man who contemplated life until it absolutely absorbed him into a pitiful peace-less mind it was hamlet. The above mentioned clich is from the ever famous Act III Scene ITo be, or not to be that is the questionWhether tis nobler in the mind to sufferThe slings and arrows of outrageous fortune,Or to take arms against a ocean of troubles,And by opposing end them?To be, or not to be has been quoted, misquoted, used out of context, and has been said adequate that little children will know the line before they know who small town is. However, to further support my answer to the above question, man has contemplated life in many different ways. For Hamlet to say to be, or not to be that is the question is to say he is conveying all that has him perplexed. In those t en words lies more(prenominal)(prenominal) depth of thought than can be demonstrated in the writing of this essay. But, there is hope for adult male in that some have dared to answer the question, rightly translated to live or not to live?Is it nobler to debate or act? Does the act of thinking, (in the mind to suffer), lessen the blows of life that wealth and fame can bring? Hamlet would say it makes no difference. Hamlet is not the first man to set out to perform a specific task and get side-tracked by so many distractions that grab at the mind kindred children in a candy store. Is it nobler? One would have to define nobler. A good example of his more righteous (nobler) thought was trying to decide, within this same passage, if anxious(p) would be a copout to living. If he thought he could be considered a noble man by dying, then he would certainly be obliged to do so. However, there were all those other thoughts nagging at him.One such thought, outturn or interruption is fo und when he comes into the room where his mother is crying because Claudius is upset with her. The ill Claudius was feeling, though, could not be compared to what Hamlet was feeling. In a scene that can only be described as confusion trying to make sense of chaos, Hamlet manages to kill someone he suspects is Claudius hiding underside the tapestry. In the one moment he decides to act, he blows it royally (no pun intended).It is worth the mention that Hamlet does get around to doing both what he had revenged to do to Claudius and himself. But, in the end of the play there is the popular opinion that he still could not make up his mind. Laertes forgives Hamlet for his and his fathers death and was excessively concerned that Hamlet would not blame him either. Hamlet does it as only Hamlet could in his dying breath, after all the time he spent contemplating life and death he says Had I but time.

Thursday, May 16, 2019

Apple’s iPhone Price Cut Consumers’ Reaction

apple Inc. ( apple) was established in Cupertino, California on April 1, 1976, engaged in producing, selling and backup a wide range of personalized reckoners, port able media players, expeditious foretells, computer softwargon, computer hardware and hardware accessories ( apple Store). The phoner is always known for its progress to for delivering immature and improved convergences and find innovative means of commercialiseing and strategies of human resource management. Since its inception, the firm has been enjoying a prominent place among the players in the computer industry with most masteryful marketing strategies and innovative products and serve ups.The company is a US based multinational corporation that foc applys on design and manufacture of consumer electronics and closely tie in software products. The company was established in Cupertino, California on April 1, 1976, engaged in designing, developing, selling and supporting a wide range of personal computer s, portable media players, officious phones, computer software, computer hardware and hardware accessories. Till 2007, the firm opened around 200 retail retentivenesss across five countries and one online inventory by means of which hardware and software products are being sold (Retail Stores).In the year 2008, the firm was awarded the silk hat corporate performer organized by the famous business magazine, Business Week. (Best Performer Award 2008). iPhone A Revolutionary Invention The mobile phone technology made its beginning in the mid twentieth century. In the opinion of Robert Conway (Conway), the head of, Global System for Mobile Communication (GSM) Association Mobile phones are becoming absolutely indispensable in the developing world.It was in Sweden the first mobile swear out introduced in the form of radio telephony which was two-way radio apply in taxis and police cruisers as tested by Swedish police. Then in 1946, first commercial mobile service for exercise in c ommunication devices was launched by Ameri disregard AT&T and South-western Bell. It was only in 1970s the juvenile mobile phones were developed, researched and experimented. There afterwards from 1980s, it attracted more and more consumers as a result the growth in the mobile phone industry was tremendous.In 2003 the number of mobile phone users around the world reached to 1. 52 billion. So the mobile phone technology is experiencing fast growth and making greater sophisticated one. The mobile users were in like manner benefited from security systems and surveillances. Conway withal stated that, The technology is a gravitational force that brings into its orbit a large amount of innovators. The hack in the mobile phones users in the developing nations never showed a negative trend but instead it always showed a positive trend.For estimating the target market in mobile technologies and services, it is needful to have proper knowledge regarding consumers live style and their d emand because as the consumers passes through different stages their concern on levels, usage patterns, spending habits, and brandmark preferences for mobile and other technological products and services uninterruptedly assortments. So a good e. g. to give is iPod a revolutionary model of apple bringing bundle of digital harmonys introduced by the apple company in order to exploit maximum home computer market.With this iPod, the company created user friendly product so that the users could download music from the Internet to the player and used technological expertise to improve their product based on consumer needs. The analyst Richard Jameson, GfK NOP verbalize, Apples history proves that it has the magic raise up when it comes to product development and marketing. There after Apple introduced by totally redesigning iPod a hand any(prenominal) sized that changed the rules for the entire portable music market named iPod nano. This introduction made no changes in the mark et for iPod and continued as Apples monopoly product.As the competition rose between various devices in market, the iPod nano became the most fashionable product of Apple, made a stiff move with many optional accessories including laniard headphones. There was a worth- vacillation in iPod nanos i. e. Its 4 GB version was belld at $149, which was $50 below the bell of online version having a similar memory and the 8 GB version was expensed $199 lower than current model which resulted its success, so the Apple thought of launching iPhone by combining iPod and mobile phone in order to meet its design and user embrasure with consumers and proved to be number one in the market.This gadget was launched on June 29, 2007 and revolutionized the tech-savvy market. It also entered advancedly volatile cell phone market combining telephony, MP3, net surfing and video watching. The iPhone was the most awaited gadget by technology enthusiasts and mainstream media. It wants to reach top d uring pass season of 2007 than the previous years 2121 million units and the way it interacted its consumers succeeded it to reach the top. Exhibit 1) describes the features of iPhone as it has got2-megapixel camera, headset and sound jacks, an iPod dock, Wi-Fi, stereo Bluetooth and a speakerphone w eight-spot is about 135 g little heavier than standard mobile phone but lighter than many devices having QWERTY keyboard its thin design has a touch screen that allow users to use on-screen soft keys to dial numbers, enter web addresses and type e-mails and text messages it makes more appealing to the less tech-savvy users because of touch screen that helps for all menu navigation and data entry from typing messages to dialing phone numbers it can also support digital-music player that syncs with iTunes the Apples voicemail system provides visual interface that allow users to denude messages as the wants to listen finally it has built-in rechargeable battery that allow users to talk u p to eight hours and standby time up to 250 hours but browser sessions on General Packet Radio process (GPRS), depletes its battery rapidly, however if the iPhone is used as an iPod music player by users its life would be shortened.Apple iPhone also possesses unique features that perform its most functions with single contract and able to standby long time. It also has supportive functions of like multi tasking where the user can read a web page while downloading e-mail in the background over Wi-Fi or Enhanced Data rates for GSM Evolution (EDGE). Here interface is unique with large multi-touch display and innovative new software that allows controlling everything by finger on touch screen. It also combined the features of multiple tools into one handheld device to appear as the football field of colorful icons, with the four chief functionsPhone, Mail, Safari web browser and iPodin a separate strip along the bottom.These all sophisticated features made iPhone a much sought after d evice and enjoyed a top position in the market (Exhibit 2) in spite of its a boxe competition from the top mobile players having overlapping features. The combined features of iPod music and video player with mobile telephone, the iPhone was visible(prenominal) through AT&T Wireless Services. But it was locked by the service provider AT&T in its two-year service agreement. The consumers in India could not use iPhones in their home town take down they have purchased from US or UK, because of reloading software. The demand for iPhones rated greater than any other product of Apple. In the opinion of iSuppli, the best-selling handset among the 2, 70,000 stylishness phones and featured phones sold to US consumers during the beginning of month in July 2007 is iPhone.Even market analyst pointed that Apple created a strong brand and customer Market analysts pointed out that Apple had created a strong brand and customer loyalty by following a skimming price strategy and customers are a rrange to purchase highly priced products now and in future with equanimity. iPhone Banking on Pricing The iphone entered the market a month with stock of 3, 00,000 and a manufacturing capacity of 1, 50,000. Their version 8 GB was available for $399 in the US through Apples retail and online stores and AT&T retail stores but 4 GB version were sold cashbox the supplies lasted. To make it affordable to customers, Apple launched more iPhones during holiday seasons.The launching of Apple iPod in October 2001 is a success story which was priced at$349 (as of 2007) for 160 GB lower than a MP3 player and remained popular by gaining high demand till date though there was a price rise in 2005. by and by another product named ipod shuffle with 512 MB, was introduced having unique appeal with a price at $99 and $149 for 1 GB. The analyst at Jupiter Research Joe Wilcox analyzed that the lower-priced iPod is part and parcel of Apples new mass-market strategy, and before September 2007 it valu ed its one-millionth piece to be sold. Similar to the price cut of the iPod, the Apple after two months determination to cut the price of 8 GB storage iPhone from $599 to $399 on September 5, 2007 showed a good answer from many quarters.In accordance to Steve Wozniak, Cofounder of Apple Computers, remarked, Nobody expects a product to drop that much in price in such a short time and criticized Steve Jobs (Jobs) the chief executive of Apple Inc. , for his finis to price cut of iPhone by $200 within 68 days of its launch. He also said that Jobs has received letter on the companys website and complaints from hundreds of customers acknowledging that Apple has disappointed some of its customers through price cut of iPhones 8-gigabyte model. According to Apple executives the plan for price cut was done long ago and hoped it would suffer the iPhones pricing in line with its new iPod Touch. But this price cut suggested that Apple which long lived in a pricing bubble insulated from other personal computer makers was not different from the brutal pressures of the cellular phone business.Van Baker, an industry analyst at Gartner Group said that. My suspicion is that they got to 7, 50,000 really quickly, and thence it started to slow down. This price cut dropped down the share price of Apple by 5% and stood at $136. 76 on September 5, 2007. Protests against Apple went to the extent of consumers filing cases against the company. Dongmei Li (Li) a customer of Apple filed a case on September 24, 2007 in the US District Court, against the company for violating price discrimination laws claiming that it should stop selling the $499 4 GB model. Li had waited for the launch of iPhone and then found that the store only had 4 GB iPhones in stock and had subsequently purchased one.Much to her charging, Apple then emasculated the price of the 8 GB iPhone and stopped selling the 4 GB model. 100s of customers like Li who salaried the full price did not expect the sudden reductio n and complained bitterly. Apple, however, had no financial reason to cut prices, but to gain more customers during the holiday season. By the end of September 2007, Apple had sold 1. 4 million iPhones and also launched the device in the UK, Germany, and France. In Asia and Australia iPhone was scheduled to be released during 2008 (Exhibit 3). While the company was transaction with the price cut controversy, its competitors were working on developing models that could compete with the iPhone.Apples competitor LG was working on iPhone killers, its new product Prada phone KE850 will attempt to offer unbeatable combinations of style, features and price. It costs ?300 ($614). Nokia with its N800 was already a tough competitor to Apples iPhone with a niche market. The iPhone price cut caught the media attention in a giving way and raised questions about the devices continued success. However, there are also some advantages to Apples price cut (Exhibit 5). The price cut has raised the qu estion as to whether Apple needed to stimulate demand as it is the most valued gadget in history, by reducing the price drastically soon after its release. Experts observe that Apple is switching from a price-skimming strategy to market penetration strategy.They felt that it would be able to expand market share more rapidly and competitive barriers could be strengthened through the change in strategy (IPod Factors of Success). In spite of its popularity, the iPhone is said to suffer a few shortcomings. Apple iPhone lacks some features like user-changeable battery, voice dialing, voice recording, video recording, instant messaging, Multimedia Messaging Service (MMS), copy and cattle ranch and common Bluetooth file transfer OBject EXchange (OBEX). It is hard to use the on-screen keyboard because of its small sized surface. Further, the iPhone is available only through AT&T service provider and not through third parties. It comes with a two-year service agreement in the US.In countrie s like India even if iPhones are purchased customers cannot use them, as they have to reload the software to use it. Many users opine that though it boasts of a very complete and sharp screen, Apples user interface is finger driven and the screen rapidly becomes covered in unsightly fingerprints (Ziegler). Apart from these limitations, Apple had to tackle the consequent criticism following the price cut of the iPhone Stephen Hoch, marketing prof at Wharton University, observed, The reversal on Apples iPhone may have been more dramatic because the company has marketed itself as consumer friendly. stack have strong positive feelings about Apple. They feel they are part of the Apple family. When Jobs announced the price decrease, people felt betrayed.According to Wharton faculty and analysts, the iPhone episode reveals the perils of pricing in a marketplace where constant innovation, fierce competition and globalization are changing the rules of the game (Smart pricing boosts revenu e). John Zhang, marketing professor at Wharton University, said, The product lifecycle is short and the market is moving quickly. You dont have a lot of time to come across from your mistakes. You have to price the product right the first time. Jobs, while speaking to reporters, defended his move stating that his price cut was directed to attract new customers in the holiday season with more hostile pricing. He added that it benefits both Apple and every iPhone user to get as many new customers as achievable in the iPhone tent.Jobs observed, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking tutelage of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers indisputable us, and we must live up to that trust with our actions in moments like these. Greg Joswiak, Apples worldwide vice president of iPod and iPhone product marketin g, also agreed with Jobs and observed that there was no better time for the price cut and he also added that it was that time of the year that was most important and an opportunity to come into the holidays with a fresh and aggressive product line (Ziegler).Work CitedAaker, Kumar, Day George, and Kumar V. market Research. 2nd Edition, John Wiley Sons, Inc., 2000Apple Retail Store, inner(a) Design of Apple Retail Store in the US, Apple Inc . Apple Inc. 16 June 2009 www.apple.com/retail .Apple Store, Store information Apple Inc . Apple Inc. 17 June 2009 http//store.apple.com/us .Apple Changes Strategies, Apple Changes Strategies for iPhone and iPode Touch Devices, Apple Inc . Apple Inc. 16 June 2009 www.enbite.com/apple-changes-strategies-for-iphone-and-ipode-touch-devices/ . Best Performer Award 2008, Best Performer Award 2008. Apple Inc. 17 June 2009 http//search.businessweek.com/Search?i=1page=2resultsperpage=20searchterm=best+corporate+performers+2008sortby=relevanceu1=searchte rm.Hawkins, D I, Best R J, and Coney K A. Consumer Behaviour Implications for Marketing Strategy. Homewood Boston, 1989.IPod Factors of Success, Big Apple. Apple Inc. 17 June 2009 www.korekalibre.wordpress.com/category/successfulpioneers .Mahajan, Vijay, Muller Eitan, and Bass Frank M, A New Product Diffusion Models in Marketing Review and Directions for Research. Journal of Marketing,Self Service Account Program, Self Service Account Program. Apple Inc. 16 June 2009 http//www.apple.com/support/programs/ .Ziegler Chris, The Apple iPhone. Apple Inc. 17 June 2009 www.engadget.com/2007/01/09/the-apple-iphone .

Wednesday, May 15, 2019

The Problem of Starbucks in Marketing Terms Research Paper

The Problem of Starbucks in Marketing Terms - Research Paper ExampleStarbucks suffers from macrocosm over-reliant on its US market in its generation of sales. The play along has also launched new products which were not positively received by the market. It can also be recalled that the company has nearlytimes failed in its quest to enamour foreign markets. Industry analysts describe that the global arena is fast evolving into a hypercompetitive market. The speciality coffee industry, creation still in the growth stage presents a lot of untapped opportunities including new product door and technological innovation to enhance customer value. The global market is also unsaturated giving much of opportunities for expansion for Starbucks and new(prenominal) players. On the downside, there has been increasing competition in the industry due to the proliferation of other participants attracted by the prospects of high profit. Based on the analysis, it is recommended that Starbucks should look into offering new products and serving new markets. The companys success in venturing to new product areas has been heavily documented. However, Starbucks should also minimize the risk of creation products which are not warmly received by the market through the use of intensive and panoptic marketing research to unveil the preferences of the customers. As the American market is also becoming saturated with some players, it is necessary that Starbuck s also look into the introduction of its products in other economies. China is a nifty target because of its size and rapid development.