Jonhson Matthey case study analysis teacher guide Essay Example for Free

Jonhson Matthey case study analysis teacher guide attemptSuggested resources activities related to fella analysis and Johnson MattheyFull Johnson Matthey case studyMP3 of the Johnson Matthey case studyExternal influences PowerPointJohnson Matthey crosswordJohnson Matthey word searchSuggested timings for the session10 mins5 mins5 mins10 mins20 mins10 mins appetiser e.g. Johnson Matthey crosswordUse the external influences PowerPoint to discuss the topicRead the case studyQuestionsTask judgment mapWhat suck up you learned?Answers to questions1. What does PEST stand for?PEST stands for Political (includes legal) Economic Social (includes environmental) technical2. Describe what is meant by the external business environment. The external environment refers to those things outside of the operations of an memorial tablet which impact upon it but over which the business has no control.3. Analyse why PEST analysis is utilize by firms.PEST analysis is used by firms to assess the exter nal business environment in which they operate. Managers and directors can then make decisions on their findings. PEST analysis therefore will inform any(prenominal) new objectives being set and the marketing strategy for the firm.4. Evaluate the impact that the 2008 banking crisis had on Johnson Matthey. The 2008 banking crisis which lead to the recess Meant a fall in demand for its products Increased efficiency within the company -reducing the use of vivid resources and decrease waste through lean production techniques. Efficiencies made the company more sustainable thrift the company money whilst at the same time conserving the planets valuable natural resources.What have you learned?Expected learning is likely to include Definition of the external business environment PEST factors Use of PEST analysis to develop marketing strategy How firms respond to external factors Examples of these factors