Clear Channels Grip on College Radio Essay -- Media

clean-cut bear communications, owner of 1,200 stations crossways the United States, has been undermining the values of diversity, localism, and market completion within the music application since the media policy wars in the early 2000s. Since then, the radio industry arguably has garbled a significant amount of the authenticity it once had. The only riddance is college radio the last safe haven for musical integrity. The only look of radio non owned and controlled by a major monopoly. Recently, however, Clear conduct has gone to bed with college radio stations across the country. Although the merged monopoly has shut out authenticity and artistic integrity from the mainstream, they still deprivation more in order to completely wipe out self-directed music. The 1996 Telecommunications Act was the first major overhaul of telecom policy since the Communications Act of 1934 it covered everything from radio, television to cable TV (Garofalo, 440). The act removed the rest rictions on the number of radio stations any one social club could own, which accelerated the trend of a small number of companies owning the vast mass of stations. Clear Channel was a primary beneficiary. In 1995, Clear Channel owned 43 stations. By the early 2000s, it owned over 1,200 stations, which took in 20 portion of the industry revenues in 2001. In addition, Clear Channel owned over 700,000 billboards it controlled 65 percent of the U.S. concert business and it stick on total revenues exceeding $8 billion (Garafalo, 440). Four companies controlled 90 percent of radio and revenue in the early 2000s. Serious implications for programme occurred out-of-pocket to the level of ownership concentration. According to Garafolo, In one week, the forty sort out modern-rock stations ad... ...trick to profit. Clear Channel has taken major college stations to bed, and its not a gentle lover. Thus, local stations must not be lured by Clear Chanels diabolical plan. Instead, the s tations must look the corporate villain into their deceiving eyes, and inform them that their conglomerating ways will not be tolerated we must preserve the last refuge of music programming and expression on the radio airwaves. Works Cited (MLA)Garofalo, Reebee. Rockin Out Popular music in America. Upper Saddle River, NJ Pearson Education, 2010. 439-40. Print.Kirkpatrick, Bill. On radiocommunication funny Bedfellows. Antenna. 25 Mar. 2012. Web. 16 Apr. 2012. Waits, Jennifer C. Does indie Mean Independence? Freedom and easiness in a Late 1990s US College Radio Community. The Radio Journal International Studies in Broadcast and Audio Media 5.2&3 (2008) 83-96. Print.