Apple Swot

apple SWOT In the 2011 Fortune five hundred rankings orchard apple tree finished 35th, jumping from the 56th position it established the year before. As of January 2012 Apple surpassed Exxon to become the largest Corporation in the world. Apples speedy climb from virtual bankruptcy in 1996 is an incredible story. (Eberhard) Strengths The products The caller-ups reputation as an innovator Strong, loyal fol baseborning Control over applications and operational systems blemish AwarenessWeaknesses Apples All In philosophy has some drawbacks for example, my Windows ph atomic number 53 will non sync on my Macbook. This perceive if youre not virtuosoness of us, you are one of them mindset makes newly converts to Apple products wary. Apple doesnt fail often merely when when they do it makes major headlines. Apple Maps served to show how big of a ejaculate one Apple branded failure can re completelyy be. (Goldman). The privation of forethought into the iPad.No matter how great of a success and it certainly is Microsofts Surfaces strain size and inclusion of USB ports and a keyboard is going to make the next generation of the iMac which could very well be a super charged iPad with all the required ports and a new OS make Apple nip like it is playing catch up instead of leading the cosmos themselves. Closed source applications and operating system Brand perceived as elitist Diversity of products Cost of product vs. competitors Over saturation (iPhone)Opportunities Apple is provision a Pandora like streaming music service and Apple TV could change the way we view our programing much in the aforementioned(prenominal) way the iPod and iTunes revolutionized the music telephone circuit. Music streaming service Apple TV Shifting more than production to US factories The Chinese Market to that extent to be fully tapped Integration with automakers Threats Basically everyone who isnt Apple Google/Android, Microsoft/Windows 8, Samsung, the bring up goe s on if you plug it in and talk, listen touch, type, or surf on it and it isnt an Apple, it is a threat to Apple.Apples threats come from all directions because Apple not only produces product, it also produces all of the operating systems for its product and tightly controls what content removed vendors can sell on the App Store. Changes in economy Changes in marketplace Chinese labor controversies Googles Android OS Microsofts Windows 8 and Surface inking pad Windows retail stores http//www. heavy. com/news/2012/12/google-maps-returns-to-iphone/ http//robeberhard. com/? page_id=130 Samsung SWOT Samsung was founded in 1938 as a fish and vegetable grocer. After the Korean War, Samsungs assets were divested and the grocery business was laid to rest.In 1969 SEC, the Samsung Electronic Corporation was created, beginning the Samsung as we k promptly them today. Samsung now produces televisions, mobile phones, tab computers, DVD and Blu-Ray players, MP3 players, cameras and semicond uctors. Over the years as they acquired new business and branched out into new ventures they have been subject to a variety of lawsuits involving copyright infringement, including those with watchmaker Rolex, mobile phone maker Ericsson and most recently Apple Computer. Apple recently surpassed Samsung to take the number one spot in marketshare in the mobile phone category. Tinari) Samsungs procedurenership with Google has go outd a consistent OS (operating system) for its mobile devices with Android. Android is an open source operating system, which, unlike Apples, allows for third party users to openly contribute application and programs without company interference or oversight. While this gives users a wider variety of applications, in that location is no quality control over them, nor is there a way for Samsung to provide the customer service often required of these applications as Samsung has no part in their creation and distribution.Samsung recently won one of many lawsui ts with Apple over the design of their popular Galaxy oral contraceptive. The recently released Microsoft Surface tablet and the Kindle Fire are Samsungs largest non-Apple competition in this market, however there are a number of super low cost tablets flood tide out of China that are also relying on the Android OS. These low cost, low quality tablets are forcing Samsung to advertise more aggressively to prove they are not lumped into this sub group of iPad knock offs. Strengths Wide footslog of products Multiple partnerships with other brands, particularly Google and their Android operating system evolution marketshareHigh brand value Open source operating system Weaknesses drop of control over product once its partners become involved verbose to release new product Lack of focus on one core product Lower price means lower perceived quality Complaints of not being user friendly Opportunities Open more retail outlets Partnership with new brands means more innovation present phones with more user friendly interface Capitalize on Apples failures deliver more customer service Threats Continuing legal battle with Apple over copyright infringement Low cost competition in the tablet marketEmulation phones with Android OS weaken Samsungs cipher Microsofts Surface tablet Windows Retail stores Changes in marketplace Changes in economy image www. businessweek. com image www. talkandroid. com image www. obamapacman. com http//www. intomobile. com/2013/02/01/apple-grabs-34-mobile-market-share-passing-samsung-become-1/ http//www. businessweek. com/articles/2012-07-03/samsungs-smartphone-pitch-fuels-mobile-ad-boom http//www. talkandroid. com/154223-samsung-ramped-up-advertising-in-2012-outspent-apple-by-68-million/ http//obamapacman. com/2010/11/fail-samsung-galaxy-tab-flash-pop-up-ad-annoys-cnn-users/